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PRIVACY POLICY GERMANY

Last updated: 21 August 2026

1. DEFINITIONS


For the purposes of this Privacy Policy:

“Company”, “we”, “us”, “our” means MAXFISHING LTD, a company incorporated in Cyprus under registration number HE 434772, with its registered office at:

Neofytou Nikolaidi 17

Sofoclio Pittokopitis Business Center

Flat/Office 406

Paphos 8011

Cyprus.

“Website” means the German regional website https://maxfishing.de, operated by us, including all related pages and services.

“User”, “you”, “your” means any individual who accesses, browses, registers on, or makes a purchase through the Website.

“Customer” means a User who places an order through the Website.

“Personal Data” has the meaning given in Regulation (EU) 2016/679 (General Data Protection Regulation — “GDPR”).

MAXFISHING LTD acts as the data controller in relation to the processing of Personal Data described in this Privacy Policy.

This Privacy Policy should be read together with our Terms & Conditions and, where applicable, our cookie information and settings available on the Website.


2. WHAT DATA WE COLLECT


We may collect and process the following categories of Personal Data:

Identity Data

Contact Data

Delivery and Billing Data

Transaction Data

Payments are processed through third-party payment providers. We do not store full payment card details.

Technical Data

Usage Data

Where the collection of Usage Data involves cookies or similar technologies requiring consent, such processing takes place only after the required consent has been obtained.

Marketing and Preference Data

Communications Data

Information you provide when contacting us, including emails, customer support requests, complaints, returns, refund requests and feedback.

User-Generated Content

Where the relevant Website functionality is available, we may process reviews, comments, photographs or other content submitted by you.

You are not generally required to provide Personal Data. However, where certain information is necessary to enter into or perform a contract, process an order or comply with legal requirements, failure to provide that information may prevent us from providing the relevant service or fulfilling your order.


3. SOURCES OF PERSONAL DATA


We collect Personal Data:

Directly from you

For example, when you:

Automatically

When you use the Website, including through cookies and similar technologies, where permitted by applicable law and, where required, after obtaining your consent.

From service providers

Where necessary to provide our services, we may receive information from service providers acting in connection with your transaction, including:

We do not obtain Personal Data from third-party data brokers or resellers of Personal Data.


4. PURPOSES AND LEGAL BASES FOR PROCESSING


We process Personal Data only where we have an appropriate legal basis.

(a) Performance of a Contract — Article 6(1)(b) GDPR

We process Personal Data where necessary to enter into or perform our contract with you, including for:

(b) Compliance with Legal Obligations — Article 6(1)(c) GDPR

We may process Personal Data where necessary to comply with legal obligations, including:

(c) Legitimate Interests — Article 6(1)(f) GDPR

Where necessary for our legitimate interests or those of a third party, and provided those interests are not overridden by your interests or fundamental rights and freedoms, we may process Personal Data for:

Where analytics, personalised recommendations, advertising or similar activities involve cookies or other technologies for which consent is required under applicable law, we rely on your consent before using those technologies.

(d) Consent — Article 6(1)(a) GDPR

Where required, we process Personal Data on the basis of your consent for purposes including:

You may withdraw your consent at any time. Withdrawal does not affect the lawfulness of processing carried out before consent was withdrawn.

We do not sell your Personal Data.


5. MARKETING COMMUNICATIONS


We send electronic marketing communications on the basis of consent where consent is required by applicable law.

Where you subscribe to marketing communications, we may use a double opt-in procedure to verify your subscription.

You may unsubscribe at any time by:

Withdrawal of marketing consent is free of charge.

Transactional and service communications relating to your orders, account, returns, security or other contractual matters are not marketing communications and may be sent where necessary independently of marketing consent.


6. DATA RETENTION


We retain Personal Data only for as long as necessary for the purposes for which it was collected and thereafter only where retention is required or permitted by applicable law.

Retention periods depend on the category of Personal Data and the purpose of processing.

In particular:

If you request deletion of your account, this does not necessarily result in immediate deletion of all Personal Data associated with you.

We may continue to retain Personal Data where required by law or where necessary for the establishment, exercise or defence of legal claims or another lawful purpose.

After the applicable retention period expires, Personal Data will be securely deleted or anonymised.


7. SHARING YOUR PERSONAL DATA


We may disclose Personal Data to categories of recipients where necessary for the purposes described in this Privacy Policy.

These may include:

Payment providers

Including payment service providers used to process and verify transactions, such as Viva and Stripe, where applicable.

Logistics and delivery providers

For shipment, tracking and delivery of orders.

IT, hosting and technical service providers

Where necessary for the operation, security, maintenance and support of the Website and our systems.

Analytics and marketing providers

Only where the relevant services are actually used and, where required, after obtaining your consent.

Professional advisers

Including lawyers, accountants, auditors and other professional advisers where necessary.

Public authorities and courts

Where disclosure is required by applicable law, a binding legal request or regulatory requirement.

We may also disclose Personal Data where reasonably necessary:

We may use and share aggregated or anonymised information that does not identify an individual.

Where third parties process Personal Data on our behalf as processors, they are required to process the data in accordance with applicable data protection requirements and our instructions.


8. INTERNATIONAL DATA TRANSFERS


Some service providers may process Personal Data outside the European Economic Area (EEA).

Where Personal Data is transferred to a third country or international organisation, we ensure that the transfer is made in accordance with Chapter V GDPR.

Depending on the recipient and destination, this may include:

Where appropriate, we also assess whether supplementary measures are necessary to ensure an adequate level of protection.

You may contact us at info@maxfishing.com to obtain further information about applicable transfer safeguards and, where available and legally permissible, information on how to obtain a copy of them.


9. COOKIES AND SIMILAR TECHNOLOGIES


The Website uses cookies and similar technologies.

Necessary Cookies

Necessary cookies are required for the operation, security or essential functionality of the Website and may be used without consent where permitted by applicable law.

Analytics Cookies

Analytics cookies help us understand how visitors interact with the Website.

Where consent is legally required, analytics cookies and similar technologies are disabled until you provide consent.

Marketing Cookies

Marketing cookies and similar technologies may be used for advertising, measurement or personalisation.

Where consent is legally required, these technologies are disabled until you provide consent.

Third-Party Technologies

Some cookies or similar technologies may be provided by third-party service providers, such as analytics or advertising providers.

The specific technologies actually used on the Website should be identified through the Website's cookie information/settings.

Managing Your Cookie Preferences

You may manage your preferences at any time through:

You may withdraw or modify your consent at any time.

Withdrawal of consent does not affect the lawfulness of processing carried out before withdrawal.


10. YOUR DATA PROTECTION RIGHTS


Subject to the requirements and limitations provided by the GDPR, you may have the following rights:

To exercise your rights, contact:

info@maxfishing.com

We will respond without undue delay and in any event within one month of receipt of your request, subject to the GDPR.

Where permitted by Article 12 GDPR, that period may be extended by up to two further months where necessary, taking into account the complexity and number of requests. If an extension is required, we will inform you within one month of receipt of your request.

We may request information reasonably necessary to verify your identity before acting on a request.

Right to Lodge a Complaint

You have the right to lodge a complaint with a competent supervisory authority, in particular in the EU Member State of your habitual residence, place of work or place of the alleged infringement.

As MAXFISHING LTD is established in Cyprus, you may also contact the competent Cyprus data protection supervisory authority.


11. CHILDREN


The Website is not intended for individuals under the age of 18.

We do not knowingly collect Personal Data from children through the Website for the purpose of entering into sales contracts with them.

If we become aware that Personal Data has been collected from a child in circumstances where such processing is not lawful, we will take appropriate steps in accordance with applicable law.


12. SECURITY


We implement appropriate technical and organisational measures designed to ensure a level of security appropriate to the risks associated with processing Personal Data.

Such measures may include, as appropriate:

Access to Personal Data is limited to authorised persons who require such access for the performance of their duties.

Although we take appropriate measures to protect Personal Data, no method of transmission over the internet or electronic storage can guarantee absolute security.


13. CHANGES TO THIS PRIVACY POLICY


We may update this Privacy Policy from time to time, including where necessary to reflect:

The current version and its date will always be available on the Website.

Where required by applicable law, we will provide additional notice of material changes.


14. HOW TO CONTACT US


If you have questions concerning this Privacy Policy, the processing of your Personal Data or wish to exercise your data protection rights, please contact:

MAXFISHING LTD

Neofytou Nikolaidi 17

Sofoclio Pittokopitis Business Center

Flat/Office 406

Paphos 8011

Cyprus

Email: info@maxfishing.com

Full corporate information is available in our Impressum.

We will handle your request in accordance with applicable data protection law.

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